Crown Trade Paints are a highly respected brand in the professional painting and decorating industry, known for their quality, durability and extensive range of products. This guide will provide an overview of their key product lines, suitable applications to help you choose the right paint for your project.

Wall and Ceiling Emulsions: The Foundation of Interior Excellence

The Crown Trade emulsion range represents some of the best of water-based paint technology, offering exceptional workability, opacity, and robust finishes for walls and ceilings.

  • Covermatt Drywall Primer

    A ready-to-use, highly permeable primer formulated to regulate surface porosity on new or bare plaster, plasterboard, and drywall. Its high pigment volume concentration ensures excellent obliteration of substrate variations, promoting uniform absorption of subsequent topcoats and mitigating flashing. Dries to a perfectly flat, low-sheen finish, providing an ideal key for water-based emulsions.

    Available in White

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  • Covermatt Obliterating Matt

    A high opacity, breathable, water-based paint designed for initial decoration of new interior walls and ceilings, particularly on fresh plasterwork. It offers excellent coverage to hide surface imperfections and existing colours, dries quickly within 1-2 hours, and allows surfaces to breathe naturally, preventing issues like blistering. Applied easily by brush, roller, or spray, it provides a matt finish and is often specified for new builds due to its efficiency and compatibility with drying substrates.

    Available in white and light colours.

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  • Matt Vinyl Emulsion

    A premium-grade, vinyl matt emulsion offering exceptional flow and levelling properties. Formulated for good scrub resistance (Class 2 wet scrub resistance according to EN 13300), it provides a wipeable, non-reflective finish that effectively minimises the appearance of minor surface imperfections. Suitable for use on interior walls and ceilings.


    Available in white, magnolia, black and tintable to virtually any colour.

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  • Clean Extreme Scrubbable Matt

    An exceptionally durable, water-borne emulsion for interior walls and ceilings, designed for maximum scrub and stain resistance. It boasts a unique 10,000-scrub durability rating (ISO 11998, Class 1 wet scrub resistance according to EN 13300), making it one of the most resilient matt emulsions available. Its innovative formulation allows for repeated cleaning of common stains without compromising the paint film or aesthetic. Superior stain repellency and extreme durability significantly extend maintenance cycles in high-traffic environments. Ideal for demanding areas such as corridors, stairwells, kitchens, schools, hospitals, and commercial premises where hygiene, durability, and a pristine appearance are paramount.


    Available in white and tintable to virtually any colour.

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  • Clean Extreme Mould Resistant Matt

    Building on the advanced durability of Clean Extreme Matt, this product incorporates active biocide technology to inhibit the growth of mould and mildew. It delivers the same exceptional 10,000-scrub durability (Class 1 wet scrub resistance) and stain resistance, making it suitable for environments prone to condensation and fungal growth. Provides long-term protection against unsightly and unhygienic mould, reducing the need for harsh cleaning agents. Offers robust performance in high-humidity areas without compromising on the matt finish or cleanability. Essential for kitchens, bathrooms, laundries, changing rooms, and any interior space where high humidity and potential mould proliferation are concerns.

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  • Mid Sheen Vinyl Emulsion

    A durable, water-borne emulsion offering a subtle, soft sheen finish for interior walls and ceilings. It provides a more reflective surface than a matt, adding perceived depth and elegance to a space, while still offering excellent washability and resistance to wear. Balances aesthetic appeal with practical cleanability. The gentle sheen helps to gently reflect light, brightening rooms and subtly highlighting wall textures without being overly glossy.  Suitable for general interior walls and ceilings where a washable, low-sheen finish is desired, particularly in living areas, dining rooms, kitchens, bathrooms and bedrooms.

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  • Silk Vinyl Emulsion

    A premium, water-borne vinyl silk emulsion that delivers a luxurious, higher sheen finish for interior walls and ceilings. Its smooth, reflective surface is highly durable and exceptionally easy to clean, making it ideal for areas requiring frequent wiping. The increased sheen enhances perceived brightness and depth, while its robust vinyl formulation provides excellent resistance to scrubbing (Class 1 wet scrub resistance, EN 13300) and everyday scuffs, offering maximum cleanability. Best suited for kitchens, bathrooms, hallways, and commercial areas where a highly washable, reflective, and durable finish is essential. Keep in mind silk is more likely to highlight minor imperfections in the wall surface than matt paints will.

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  • Acrylic Eggshell

    A highly durable, water-borne eggshell finish for interior walls, wood and metal. This product features advanced acrylic resin technology that provides excellent resistance to chipping, cracking, and scuffs. It is very low odour and is relatively fast-drying, making it suitable for quick turnaround projects. Combines the environmental benefits and speed of a water-borne system with the robust durability typically associated with solvent-based products. Ideal for interior walls, doors, skirting boards, window frames, and trim in areas that require frequent cleaning or are subject to knocks and scuffs, such as schools, hospitals, and commercial offices.

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Advanced Solutions for Woodwork (Joinery) and Metalwork

Crowns comprehensive range of paints for wood and metal are designed to provide exceptional adhesion, long-term protection, and a professional finish, whether you prefer the rapid turnaround of water-based systems or the robust durability of traditional solvent-based options, Crown covers it all.

  • Fastflow Quick Dry Primer Undercoat

    A rapid-drying, water-borne primer and undercoat formulated with advanced acrylic resins. Designed for interior and exterior wood, joinery, and suitably prepared metal. It provides excellent adhesion, good opacity, and effectively blocks minor stains. Its fast dry-to-recoat time significantly accelerates project completion. Low VOCs and low odour for improved working conditions. Exceptional adhesion promotes optimal film build and durability for subsequent water-borne topcoats. Ideal preparatory coat for Fastflow Eggshell, Satin, and Gloss on interior and exterior doors, windows, skirting boards, and trim.

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  • Fastflow Quick Dry Eggshell

    A premium, water-borne eggshell finish for interior and exterior wood and metal. This product is engineered for superb flow and levelling, resulting in an exceptionally smooth, low-sheen finish that rivals traditional solvent-based eggshells. It forms a hard, flexible film that resists chipping and cracking, offering enhanced durability in high-wear areas. Excellent block resistance minimises sticking on doors and windows. Its low VOC content contributes to a healthier indoor environment. For doors, architraves, skirting boards, window frames, and suitably primed metalwork where a durable, contemporary low-sheen finish is preferred.

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  • Fastflow Quick Dry Satin

    A high-performance, water-borne satin finish for interior and exterior wood and suitably primed metal. It offers an excellent balance of quick drying properties and sufficient open time for smooth application. The cured film provides a durable, mid-sheen appearance with good resistance to abrasion and general wear. Excellent flow and levelling ensure a consistent, streak-free finish. Its quick drying nature allows for rapid re-coating, significantly reducing project timelines. Offers a balanced sheen level suitable for a wide range of aesthetic preferences. Ideal for interior and exterior wood and joinery, including doors, window frames, skirting boards, and general trim, where a durable, mid-sheen finish is required.

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  • Fastflow Quick Dry Gloss

    A cutting-edge, water-borne gloss finish designed to provide a high-sheen, durable finish for interior and exterior wood and metal. It leverages advanced acrylic technology to deliver excellent gloss retention and resistance to yellowing over time, closely emulating the aesthetic and performance of traditional solvent gloss. Its fast drying allows for up to two coats in a single day, increasing productivity. Provides a tough, hardwearing film resistant to dirt pick-up. For interior and exterior wood and metalwork, including doors, window frames, trim, and suitable garden structures, where a classic high-gloss, durable finish is desired.

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  • Oil Basd Undercoat

    A high-solids, solvent-borne undercoat designed to provide a robust, opaque foundation for solvent-borne topcoats on interior and exterior wood and primed metal. It excels at obscuring colour contrasts and minor surface imperfections, creating a uniform, absorbent base that enhances the depth and sheen of the final finish. Ensures optimal inter-coat adhesion and prolongs the life of the topcoat. Essential preparatory coat for Crown Trade Oil Eggshell, Satin, and Gloss on interior and exterior doors, windows, skirting boards, and trim, especially where a traditional solvent-based system is preferred.

    Available in white and tintable to virtually any colour to compliment the top coat.

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  • Oil Based Eggshell

    A durable, solvent-borne eggshell finish for interior wood and metal. It cures to a tough, resilient film that offers good resistance to impact, abrasion, and chipping. Its smooth, low-sheen finish provides a classic aesthetic that is both elegant and practical. Its hardwearing film provides long-lasting protection in high-wear areas and the low sheen minimises the appearance of surface irregularities. Also has excellent flow and levelling for a premium finish. Suitable for interior doors, architraves, skirting boards, and suitably primed metalwork where a traditional, durable, and low-sheen finish is desired.

    Available in white and tintable to virtually any colour.

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  • Oil Based Satin

    A premium, solvent-borne satin finish for interior wood and metal. It delivers a beautiful, mid-sheen appearance with excellent flow and levelling properties, ensuring a smooth and consistent finish. The robust film offers enhanced durability and washability. Provides a balanced sheen level that is more reflective than eggshell but less than gloss, offering a contemporary yet hardwearing solution. Suitable for interior wood and joinery, including doors, window frames, skirting boards, and general trim, where a durable, mid-sheen finish is preferred. Can also be used on suitably primed metalwork.

    Available in white and tintable to virtually any colour.

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  • Oil Based Gloss

    The definitive high-sheen, solvent-borne finish for interior and exterior wood and metal. Formulated with high-quality resins, it cures to an exceptionally hard, chip-resistant film with superb depth of colour and long-term gloss retention. It provides robust weather protection and a mirror-like finish. Exceptional durability and weather resistance, making it ideal for exterior exposure. Resists dirt pick-up and is easy to clean. The classic choice for interior and exterior wood and metalwork, including doors, window frames, fascias, and sills, where a high-gloss, traditional, and immensely durable finish is required.

    Available in white and tintable to virtually any colour.

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  • Next Generation Undercoat

    An advanced solvent-borne undercoat that sets a new standard for performance. It offers exceptional opacity and filling properties, providing a robust, uniform foundation for subsequent topcoats. It offers extended open time and facilitates superior flow and levelling properties when compared to other solvent based paints. Excellent adhesion to a broad range of substrates, including suitably prepared previously painted surfaces. The ideal preparatory coat for Crown Trade Next Generation Gloss, or as a high-performance undercoat for other solvent-borne topcoats on interior and exterior wood and metal.

    Available in white only.

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  • Next Generation Gloss

    The pinnacle of Crowns solvent-borne gloss technology. This product employs a unique resin system that delivers market-leading long-term durability, exceptional gloss retention, and superior flexibility to resist cracking and flaking. It offers outstanding whiteness retention, significantly reducing yellowing over time. Premium choice for high-end interior and exterior wood and metalwork, including doors, window frames, fascias, and sills, where ultimate durability, gloss retention, and a high-quality finish are paramount.

    Available in white only.

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  • Stronghold Exterior Primer Undercoat

    An exceptionally tough, solvent-borne undercoat designed for maximum film build and adhesion in demanding environments. It provides a robust, high-performance foundation for Crown Trade Stronghold Gloss, ensuring superior inter-coat adhesion and enhancing the overall durability of the system. Formulated for extreme hardness and abrasion resistance, making it suitable for areas subjected to significant physical stress. Provides excellent opacity over challenging substrates. Part of the Stronghold system, ideal for industrial settings, public buildings, corridors, or any area requiring an ultra-durable paint system on wood and metal.

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  • Stronghold Exterior Gloss

    A high-performance, solvent-borne gloss finish engineered for ultimate durability and protection in the most challenging conditions. It cures to an incredibly hard, chip-resistant film with exceptional resistance to abrasion, impact, and a wide range of chemicals. Unmatched physical toughness and chemical resistance for a decorative gloss finish. Provides a long-lasting, high-sheen protective barrier in high-impact or aggressive environments. Recommended for areas subject to extreme wear and tear where robust protection is paramount.

    Available in white only.

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A Deep Dive into Crown Trade Primers

For the toughest challenges, Crown Trade have specialist primers and finishes designed to tackle specific issues. Their range of primers is meticulously engineered to tackle every substrate and challenge you might encounter, ensuring exceptional adhesion, durability, and a perfect canvas for your chosen colour.

  • Acrylic Primer Undercoat

    A versatile, fast-drying, water-borne primer and undercoat suitable for interior and exterior wood, plaster, and masonry. It offers excellent adhesion to a wide variety of substrates and provides a good base for both water-borne and solvent-borne topcoats. Its quick drying properties allow for multiple coats within a single working day. Promotes excellent adhesion and prepares diverse substrates efficiently. Its multi-surface capability reduces the need for multiple primer types on a single job. Fast drying time accelerates project completion. General purpose priming and undercoating for new or previously painted wood, plaster, and masonry, both indoors and outdoors.

    Available in White only.

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  • PX3 All Purpose Primer

    A single-pack, solvent-borne adhesion primer specifically formulated for challenging, non-porous and low-porosity substrates. It creates an extremely strong bond to surfaces where conventional primers struggle, such as uPVC, glass, ceramic tiles, laminate, and factory-finished joinery. Eliminates the need for extensive, aggressive mechanical preparation on difficult surfaces. Provides superior adhesion, preventing delamination of subsequent topcoats. Very fast drying and low odour. Essential for redecorating uPVC windows and doors, ceramic wall tiles, glass splashbacks, and other smooth, non-absorbent surfaces where adhesion is critical.

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  • PX4 All Purpose Primer

    An advanced, high-performance, multi-substrate adhesion primer offering exceptional grip on an even wider array of notoriously difficult surfaces. This water-based product's unique formulation ensures reliable adhesion over highly challenging substrates including powder coatings, certain plastics, aged glossy paints, and previously problematic non-ferrous metals, often without the need for extensive abrasion. Superior adhesion capabilities extending beyond standard adhesion primers. Reduces preparation time on extremely challenging surfaces. Provides a highly effective key for a diverse range of topcoats. For priming extremely difficult-to-paint surfaces in commercial, industrial, or specialist residential projects.

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  • Wood Primer

    Crown Trade Wood Primer is a premium-quality primer designed to provide a sound foundation for painting wooden surfaces including softwood, plywood, chipboard and flakeboard. Suitable for both interior and exterior use, this solvent-based product has a high-opacity formulation and offers excellent adhesion for easy application of a decorative finish. It penetrates deeply into the wood grain, sealing and protecting, while providing a strong foundation for conventional undercoats and topcoats.

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  • Aluminium Wood Primer

    A solvent-borne primer specifically formulated with fine aluminium flakes for priming resinous and knotty timber (e.g., pine, larch, cedar) and general exterior woodwork. The aluminium barrier effectively seals in natural resins and tannins, preventing bleed-through and discolouration of subsequent topcoats. The metallic barrier provides excellent stain-blocking properties, crucial for maintaining the aesthetic integrity of light-coloured finishes on resinous woods. Offers good adhesion and weather resistance for exterior timber. Essential for preparing new or bare exterior softwood and hardwood timbers, especially those prone to knot bleed or resin exudation, before applying undercoats and topcoats.

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  • Aluminium Paint

    A heat-resistant, solvent-borne finish formulated with fine aluminium flakes. It provides a durable, metallic sheen and effective corrosion protection on interior and exterior metal surfaces that experience moderate heat. Good heat resistance for surfaces up to approximately 150°C. Provides a bright, reflective finish that can help with light dispersion. Offers sound corrosion protection for metal substrates. Suitable for radiators, hot water pipes, certain machinery components, and general interior and exterior metalwork where a protective and decorative metallic finish is desired.

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  • Universal Metal Primer

    A high-performance, single-pack, solvent-borne primer designed for exceptional adhesion and corrosion protection on both ferrous and non-ferrous metals. It forms a tough, durable film that effectively inhibits rust on steel and provides an excellent key for a wide range of topcoats. Versatile application across diverse metal types, simplifying primer selection. Provides robust anti-corrosive properties, crucial for the longevity of metal substrates in various environments. For priming gates, railings, structural steel, galvanised surfaces, aluminium, copper, and lead, before applying appropriate topcoats in both interior and exterior settings.

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